Weekend Box Office (3/02-3/04): The Lorax Makes A Lot of Green

[auto]

1. The Lorax (Universal) NEW [3,729 Theaters]
Friday $17.4M, Saturday $31.3M, Weekend $70.7M

2. Project X (Warner Bros) NEW [3,055 Theaters]
Friday $8.1M, Saturday $7.6M, Weekend $20.7M

3. Act of Valor (Relativity) Week 2 [3,093 Theaters]
Friday $3.8M, Saturday $6.1M, Weekend*$13.7M (-44%), Cume*$45.2M

4. Safe House (Universal) Week 4 [2,553 Theaters]
Friday $1.9M, Saturday $3.5M,*Weekend $7.3M, Cume $108.3M

5. Tyler Perry’s Good Deeds (Lionsgate) Week*2 [2,132 Theaters]
Friday $1.8M, Saturday $3.4M,*Weekend $7.0M (-55%), Cume $25.7M

6. Journey 2 (Warner Bros) Week 4 [3,060 Theaters]
Friday $1.3M, Saturday $3.2M, Weekend $6.9M, Cume $85.6M

7. The Vow (Screen Gems/Sony) Week*4 [2,826 Theaters]
Friday $1.8M, Saturday $2.7M,*Weekend $6.0M,*Cume $111.6M

8. This Means War (Fox) Week 3 [2,342 Theaters]
Friday $1.6M, Saturday $2.6M, Weekend $5.6M, Cume $41.4M

9. Ghost Rider 2 (Sony) Week*3 [2,487 Theaters[]
Friday $1.1M, Saturday $2.2M, Weekend $4.6M,*Cume $44.8M

10. The Artist (Weinstein) Week 15 [1,756 theaters]
Friday $938K, Saturday $1.6M, Weekend $3.8M, Cume $37M

Saw The Lorax with my daughter for her third birthday on Friday. Cute flick but I had no clue it would make this kind of money.

[Deftones]

Probably made the money due to the lack of kid's movies out right now.

[onebyone]

Wow, I really, really, really underestimated the appeal of The Lorax. It cleaned up.

I cannot believe anyone saw Project X. The trailer looked just so god awful, but I guess I am just not the target audience.

[Dr. DVD]

Surprised at The Lorax. Guess family films are kind of a guaranteed hit nowadays, especially if there's no major competition for the same market like the Holiday season.

[Ash Ketchum]

Does this mean GHOST RIDER 2 and THIS MEANS WAR are officially flops?

[Dr. DVD]

^ I would hope so. Nicolas Cage and Reese Witherspoon need to make movies together, so they can only cost the studios one flop simultaneously as opposed to wasting money on individual ones.

[Supermallet]

Nicolas Cage is a master of disaster. Reese Witherspoon isn't in his league.

[bluetoast]

So they should remake She's Out of My League and reverse it.

[Daytripper]

Surprised at The Lorax. Guess family films are kind of a guaranteed hit nowadays, especially if there's no major competition for the same market like the Holiday season.

Yeah, there were just way too many childrens films releasd from Thanksgiving to Christmas. All could have made a cool 50-75M more each had there not been so many ("The Muppets", "Hugo", "Arthur Christmas" etc etc).

[Groucho]

Moviepass

[dan30oly]

Does this mean GHOST RIDER 2, THIS MEANS WAR, and THE ARTIST are officially flops?

fixered

[Dragon Tattoo]

fixered

I'm sure they'll be fine with their Oscars.

[arminius]

fixered

Out of those three only The Artist made more than its budget in domestic and it made more than both those worldwide.

[davidh777]

Thanks for the thread, auto, and good title too (since we're now judging those :lol:).

Surprised by the Lorax numbers, but I did like Despicable Me and Horton Hears a Who so I'll probably catch up with this.

Fortuitous that Dr. Seuss' birthday fell on Friday so they could tie the movie in with that date. For a number of years, elementary schools have celebrated Seuss' birthday as Read Across America Day, and this year I know they were all mentioning The Lorax in the same breath.

Plus they obviously spent a fortune on advertising.