BBC iPlayer Global Subscription Launch
12-02-10, 06:49 AM
#1
DVD Talk Hall of Fame
Thread Starter
BBC iPlayer Global Subscription Launch
Now this is certainly interesting news! Depending on the rates it's something I'd easily consider - well if I had an iPad. They should really work with manufacturers to get an application built into the TV although I guess that would undercut things like BBCA.
http://paidcontent.co.uk/article/419...layer-on-ipad/
“There’s a general acknowledgement in the world of VoD that there needs to be a hybrid business model – a combination of subscriptions, download to own and pay per view.
“I can see the value of that view and I believe it’s the way that the global iPlayer will go in the medium term.
“However I can announce here that we’re going to be adopting a pure paid subscription model for the global iPlayer for launch – in part to get audiences used to using the service, but more importantly so we can generate additional value from the service in terms of the user data that it gives us.
“We will also offer advertisers the chance to partner with us on the ‘free’ areas of the service."
“I can see the value of that view and I believe it’s the way that the global iPlayer will go in the medium term.
“However I can announce here that we’re going to be adopting a pure paid subscription model for the global iPlayer for launch – in part to get audiences used to using the service, but more importantly so we can generate additional value from the service in terms of the user data that it gives us.
“We will also offer advertisers the chance to partner with us on the ‘free’ areas of the service."
12-02-10, 07:43 AM
#2
DVD Talk Hall of Fame
Re: BBC iPlayer Global Subscription Launch
Not really. It might if BBCA was a subscription channel like HBO, but it is bundled free with most standard cable/satellite packages. It would work best if it was a subscription Hulu-type thing or even a Roku channel.
