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Weekend Box Office (6/4-6/6): Another mediogre weekend

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Weekend Box Office (6/4-6/6): Another mediogre weekend

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Old 06-05-10, 10:31 AM
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Weekend Box Office (6/4-6/6): Another mediogre weekend

1. Shrek Forever After 3D (DWA/Par) Week 3 [4,386 Theaters]
Friday $7M, Estimated Weekend $25M, Estimated Cume $183.5M

2. Get Him To The Greek (Universal) NEW [2,697]
Friday $6M, Estimated Weekend $17M

3. Killers (Lionsgate) NEW [2,859]
Friday $5.7M, Estimated Weekend $15.5M

4. Prince of Persia (Disney) Week 2 [3,646]
Friday $4.4M (-57%), Estimated Weekend $15.2M, Estimated Cume $61M

5. Sex And The City 2 (NL/Warner Bros) Week 2 [3,445]
Friday $4.5M (-65%), Estimated Weekend $14M, Estimated Cume $74.3M

6. Marmaduke (Fox) NEW [3,213]
Friday $3.5M, Estimated Weekend $11M

7. Iron Man 2 (Marvel/Paramount) Week 5 [3,007]
Friday $2.4M, Estimated Weekend $8M, Estimated Cume $292M

8. Splice (Dark Castle/WB) NEW [2,450]
Friday $2.5M, Estimated Weekend $7M

9. Robin Hood (Universal) Week 4 [2,599]
Friday $1.6M, Estimated Weekend $4.5M, Estimated Cume $94.6M

10. Letters To Juliet (Summit) Week 4 [1,962]
Friday $1.0M, Estimated Weekend $3M, Estimated Cume $43.5M

****************************************

No surprises here... I didn't think any of the 4 new releases had a shot at cracking $20m.

IM2 might limp up next to IM1, but it's not likely to pass it.

Too bad Splice bombed. Whether it's good or not, an original horror film failing only tells studios that people would rather pay for remade properties.
Old 06-05-10, 10:52 AM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

on the clever title for the thread.
Old 06-05-10, 10:57 AM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Anytime this summer wants to heat up, that would be great. The box office is just awfully lame so far.
Old 06-05-10, 11:11 AM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

I wish I understood why Greek's marketing didn't work. The movie is riotously funny at times, and I wish the trailers and TV spots had been more effective.
Old 06-05-10, 11:23 AM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Originally Posted by droidguy1119
I wish I understood why Greek's marketing didn't work. The movie is riotously funny at times, and I wish the trailers and TV spots had been more effective.
I don't think it sold the importance of story so much as it just featured scenes of hilarity. I'll only compare it to The Hangover because that was another comedy that was sold without any real leading actors, but the story of trying to recall a drunken weekend in Vegas (obviously) appeals to lots of people. Greek was sold on the hijinks of Brand and Hill, neither of whom can open a movie on their name alone.
Old 06-05-10, 11:29 AM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

^Not to mention there are lots of people out there who can't stand either Jonah Hill or Russell Brand. Personally, I am indifferent to Brand but would see anything with Hill in it.
Old 06-05-10, 11:36 AM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

How is Shrek still making money?
Old 06-05-10, 11:41 AM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

^ Toy Story 3 isn't out yet.
Old 06-05-10, 12:13 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Originally Posted by anomynous
How is Shrek still making money?
It's only it's 3rd wknd. It will still end up the least popular of the series, despite it's good holds the last few wks.

Last edited by Artman; 06-05-10 at 12:32 PM.
Old 06-05-10, 12:41 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

I'm shocked that Killers is going to do as well as it did. I thought for sure it would bomb. I'm thinking that A-Team and Karate Kid should do well next weekend before Toy Story 3 hits, maybe in the $40 to $50 million range at least for A-Team and the $30 range for Kid. I'm thinking that 3 is going to do at least $80 million or more that weekend.
Old 06-05-10, 12:50 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Originally Posted by anomynous
How is Shrek still making money?
Because only DVDTalk seems to have the extreme hate for the series?
Old 06-05-10, 12:54 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

It's another mediocre weekend as nothing but crap is currently sitting in theaters, that's why.

I took my girlfriend to see Get Him to the Greek last night, despite myself seeing it weeks ago at the premiere. Paid $22 and sat through a presentation that sounded like shit because speakers were blown. Went to complain to the manager on duty and he said there was nothing he could do. Obviously, you should inform the customer that there's a dead speaker or two in the auditorium they're about to watch the movie in before they shell out $22. I would've driven as fast as I can to the next possible theater showing the film if I would've known that.

GAME CHANGER: The owner of the theater is a client of ours at work. Someone (ahem, me) might be making a phone call on Monday.
Old 06-05-10, 01:04 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Originally Posted by Matthew Chmiel
GAME CHANGER: The owner of the theater is a client of ours at work. Someone (ahem, me) might be making a phone call on Monday.
Why did you wait? I would've alerted the manager a few minutes into the movie, got a refund, and come back when the theater was fixed.
Old 06-05-10, 01:07 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Boo! Shrek can go jump off a cliff and die. Maybe Get Him To The Greek will have good word of mouth.
Old 06-05-10, 02:43 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Trivial though it is, Cinemascore is a pretty decent scale of what joe public thought about a movie, with a B it doesn't seem Greek was particularly well liked. But we'll see.
Old 06-05-10, 03:19 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

I think Shrek 4 can probably get to $250 mil, but not more. Iron Man 2 is now only $19 mil ahead of the original at the same release point. I agree that it'll just eek out more than the first one, maybe $320 mil. Still a great take, but the expectations were obviously higher.

I think Robin Hood can maybe get to $110 mil, but it'll be close. And Greek's opening is a little soft. I expected it to earn over $20 mil based on the very positive reviews. Universal can't seem to catch a break. But it could have some legs. Grown Ups and Knight & Day don't open until June 25, so it'll have a bit of time to pull in more of the comedy crowd.

I do hope The A-Team gives a much needed boost next weekend. I think it has a chance to open at $50 mil or more. It looks like a fun action adventure, which we are sorely lacking so far this Summer, aside from IM2.

Last edited by Mr. Cinema; 06-05-10 at 03:23 PM.
Old 06-05-10, 03:22 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Originally Posted by droidguy1119
I wish I understood why Greek's marketing didn't work. The movie is riotously funny at times, and I wish the trailers and TV spots had been more effective.
Two words... Russell Brand.

fitprod

Last edited by fitprod; 06-05-10 at 03:24 PM.
Old 06-05-10, 05:19 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Originally Posted by Mr. Cinema
I do hope The A-Team gives a much needed boost next weekend. I think it has a chance to open at $50 mil or more. It looks like a fun action adventure, which we are sorely lacking so far this Summer, aside from IM2.
Really? I see A-Team doing pretty poorly by summer standards, it looks like Charlie's Angels with 4 guys instead of 3 chicks. Maybe a $30m opening and then out.

But then again, people have flocked to odder things.
Old 06-05-10, 05:28 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

I am planning on seeing A Team next weekend. It looks like it could be fun. Splice should have been released after the summer movie season. It probably could have done better in late August or September.
Old 06-05-10, 05:37 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Originally Posted by RichC2
Really? I see A-Team doing pretty poorly by summer standards, it looks like Charlie's Angels with 4 guys instead of 3 chicks. Maybe a $30m opening and then out.

But then again, people have flocked to odder things.
I think it'll do well. Fans of the show will be there, but I also think the recent success from Neeson and Cooper with Taken and Hangover will help move a few more tickets. Obviously neither are A-list openers, but Cooper is nearing breakout status, if he's not already.
Old 06-05-10, 07:05 PM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Originally Posted by droidguy1119
I wish I understood why Greek's marketing didn't work. The movie is riotously funny at times, and I wish the trailers and TV spots had been more effective.
Beacuse it was marketed as another Apatow-like flick, and (most) moviegoers HATED "Funny People". If they were smarter, ads would have focused on its similarities to "The Hangover".
Old 06-06-10, 11:29 AM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Originally Posted by onebyone
Anytime this summer wants to heat up, that would be great. The box office is just awfully lame so far.
I agree. The box office is as lame as the movies (so far). Only 2 I've seen are Iron Man 2 & Robin Hood & even Robin Hood was only fair. Hopefully A Team, Toy Story 3 & Knight & Day will make June a good month after a lame first weekend.
Old 06-06-10, 11:39 AM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

BOM:

1 1 Shrek Forever After P/DW $25,300,000 -41.6% 4,386 +19 $5,768 $183,043,000 $165 3
2 N Get Him to the Greek Uni. $17,423,000 - 2,697 - $6,460 $17,423,000 - 1
3 N Killers LGF $16,100,000 - 2,859 - $5,631 $16,100,000 - 1
4 3 Prince of Persia: The Sands of Time BV $13,900,000 -53.8% 3,646 - $3,812 $59,452,000 $200 2
5 2 Sex and the City 2 WB (NL) $12,650,000 -59.2% 3,445 - $3,672 $73,434,000 $100 2
6 N Marmaduke Fox $11,300,000 - 3,213 - $3,517 $11,300,000 - 1
7 4 Iron Man 2 Par. $7,783,000 -52.7% 3,007 -797 $2,588 $291,294,000 $200 5
8 N Splice WB $7,450,000 - 2,450 - $3,041 $7,450,000 - 1
9 5 Robin Hood Uni. $5,133,000 -50.7% 2,599 -774 $1,975 $94,262,000 $200 4
10 6 Letters to Juliet Sum. $3,000,000 -48.6% 1,962 -863 $1,529 $43,300,000 - 4
11 N Raajneeti UTV $917,000 - 124 - $7,395 $917,000 - 1
12 8 Date Night Fox $830,000 -54.3% 658 -468 $1,261 $95,388,000 $55 9

- 9 MacGruber Uni. $96,000 -93.9% 177 -2,369 $542 $8,458,000 $10 3
Old 06-06-10, 11:46 AM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Originally Posted by Mr. Cinema
-9 MacGruber Uni. $96,000 -93.9% 177 -2,369 $542 $8,458,000 $10 3

Wow even based on the dreadful opening numbers this is pretty horrid.

Like many I thought this would make 20 million on the opening weekend alone.

What an absolute bomb.
Old 06-06-10, 11:50 AM
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Re: Weekend Box Office (6/4-6/6): Another mediogre weekend

Wow, MacGruber got kicked out of theaters quickly.


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