Trouble in the syndication market
07-23-09, 09:03 PM
#1
Trouble in the syndication market
I haven't been able to post much for the last couple weeks, and I did a search for this and found nothing so if this is a repost, I apologize in advance.
I was wondering if Trivial Pursuit America Plays was renewed for a new season and found this troubling article (and, no, it hasn't been renewed.)
http://www.broadcastingcable.com/art...s_Its_Toll.php
So if I am reading that right, this coming season we can expect fewer first run syndicated programs and stations will just rerun some shows they have two or three times a day. I understand ratings being low and all, but how will reruns of the same shows in the same day help matters out? I get the shows are already paid for, but will it draw in more ratings?
I was wondering if Trivial Pursuit America Plays was renewed for a new season and found this troubling article (and, no, it hasn't been renewed.)
http://www.broadcastingcable.com/art...s_Its_Toll.php
Troubled Syndie Market Takes Its Toll
At least five shows will depart after this season, sources say.
By Paige Albiniak -- Broadcasting & Cable, 1/10/2009 7:12:00 AM MT
Headed into the NATPE conference and facing an incredibly challenged market, more syndicated shows are going off the air than are being launched so far this buying season.
The only two new first-run strips certain to go forward for fall 2009 are Sony’s Dr. Oz and Debmar-Mercury’s Wendy Williams, both cleared on the Fox station group. Twentieth’s Are You Smarter Than a Fifth Grader has only just gone to market, but it’s expected to go forward as well.
Sony’s court shows Judge David Young and Judge Karen each will end their runs after this season, according to several sources, while Sony will continue to sell “best-of” episodes of Judge Hatchett to stations for barter. Sources also expect Debmar-Mercury’s Trivial Pursuit: America Plays, averaging a 0.6 live plus same day national household rating, to go off the air. Program Partners says it has two-year deals for Family Court with Judge Penny, that its financial model makes it sustainable at a sub-1.0 national rating, and that it expects the show to return for season two.
T.D Jakes will not go forward for fall 2009, but will be held for fall 2010. Program Partners says Marie Osmond will launch this fall, but the market still considers that show a question mark.
Twentieth’s The Morning Show with Mike and Juliet and Warner Bros.’ Tyra Banks, which will move to The CW next fall, also will end their syndicated runs after this season.
That brings the total of departing first-run shows to five, and new shows to two, although the addition of Fifth Grader, Marie and Warner Bros.’ Jeanine Pirro, coming off of the CW, could bring that total to five.
In lieu of purchasing new first-run shows, for which stations lack cash in a very down advertising market, stations are expected to double- or triple-run existing shows. With ratings so low for daytime time slots, station executives say it makes sense to fill those slots with programming for which they have already paid.
At least five shows will depart after this season, sources say.
By Paige Albiniak -- Broadcasting & Cable, 1/10/2009 7:12:00 AM MT
Headed into the NATPE conference and facing an incredibly challenged market, more syndicated shows are going off the air than are being launched so far this buying season.
The only two new first-run strips certain to go forward for fall 2009 are Sony’s Dr. Oz and Debmar-Mercury’s Wendy Williams, both cleared on the Fox station group. Twentieth’s Are You Smarter Than a Fifth Grader has only just gone to market, but it’s expected to go forward as well.
Sony’s court shows Judge David Young and Judge Karen each will end their runs after this season, according to several sources, while Sony will continue to sell “best-of” episodes of Judge Hatchett to stations for barter. Sources also expect Debmar-Mercury’s Trivial Pursuit: America Plays, averaging a 0.6 live plus same day national household rating, to go off the air. Program Partners says it has two-year deals for Family Court with Judge Penny, that its financial model makes it sustainable at a sub-1.0 national rating, and that it expects the show to return for season two.
T.D Jakes will not go forward for fall 2009, but will be held for fall 2010. Program Partners says Marie Osmond will launch this fall, but the market still considers that show a question mark.
Twentieth’s The Morning Show with Mike and Juliet and Warner Bros.’ Tyra Banks, which will move to The CW next fall, also will end their syndicated runs after this season.
That brings the total of departing first-run shows to five, and new shows to two, although the addition of Fifth Grader, Marie and Warner Bros.’ Jeanine Pirro, coming off of the CW, could bring that total to five.
In lieu of purchasing new first-run shows, for which stations lack cash in a very down advertising market, stations are expected to double- or triple-run existing shows. With ratings so low for daytime time slots, station executives say it makes sense to fill those slots with programming for which they have already paid.
07-23-09, 09:34 PM
#2
Re: Trouble in the syndication market
I'm glad to see some of those court shows leave. I can only stand to watch 2 (Judge Judy & Joe Brown) & that's if nothing else is on. I do watch Trivial Pursuit America Plays when nothing is happening on As The World Turns (it comes on at 2 & 2:30pm here). I think Peter Brady does a pretty good job hosting it. I wouldn't worry about anymore reruns than usual, but we will probably be seeing more talk shows in those slots like M.Osmond & Brian McKnight's new ones. Myself, I do prefer gameshows & am glad they are bringing Let's Make A Deal back.
07-23-09, 09:40 PM
#3
DVD Talk Legend
Re: Trouble in the syndication market
I honestly didn't know there were any other syndicated shows other then court shows. I know Chirstina's Court isn't coming back which I occasionally watch. As long as I have Mathis, People's and Judy I'm fine.
07-23-09, 09:50 PM
#4
DVD Talk Hall of Fame
Re: Trouble in the syndication market
I haven't been able to post much for the last couple weeks, and I did a search for this and found nothing so if this is a repost, I apologize in advance.
I was wondering if Trivial Pursuit America Plays was renewed for a new season and found this troubling article (and, no, it hasn't been renewed.)
http://www.broadcastingcable.com/art...s_Its_Toll.php
So if I am reading that right, this coming season we can expect fewer first run syndicated programs and stations will just rerun some shows they have two or three times a day. I understand ratings being low and all, but how will reruns of the same shows in the same day help matters out? I get the shows are already paid for, but will it draw in more ratings?
I was wondering if Trivial Pursuit America Plays was renewed for a new season and found this troubling article (and, no, it hasn't been renewed.)
http://www.broadcastingcable.com/art...s_Its_Toll.php
So if I am reading that right, this coming season we can expect fewer first run syndicated programs and stations will just rerun some shows they have two or three times a day. I understand ratings being low and all, but how will reruns of the same shows in the same day help matters out? I get the shows are already paid for, but will it draw in more ratings?
Mostly, this is a thinning of the herd. Look at all the court shows mentioned. Taking a look at the schedule of one local channel (KCAL 9) they have an hour of Judge Mathis, an hour of Judge Joe Brown and 2 hours of The People's Court. KCOP has 3 more hours of court shows. Then KTTV has an hour of Divorce Court. KTLA has an hour of Judge Jeanine Pirro. Then there's Judge Judy on KCBS for an hour. Even KDOC 56 has Judge Hatchett and Judge Karen on an hour each. That's 12 hours of court shows... everyday!
Tyra is not leaving, basically the show will still be on in the afternoon, it's just going to be through the CW, and will likely move to their affiliates. In So Cal, the show will move from KTTV over to KTLA, where it will be aired twice a day, much like it is right now.
So I doubt you will see much of a difference, other than there being around 9 hours of court shows instead of 12.
