Why "limited release" on some acclaimed movies?
#1
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Why "limited release" on some acclaimed movies?
I am wondering why they wait so long and limit certain releases to only certain locales and then in the future release it to wider audiences?
i ask because i really want to see "The Hurt Locker" and it has been in limited release for many weeks now and won't release wide until 7/24/09 and then don't know if it will be near me. i mean they do this mostly with smaller, independent or lower budget movies. maybe it is because of the low budget...
so what is the point to limiting releases that win awards, are critically acclaimed and have people clamoring to see (or is that a reason)?
i ask because i really want to see "The Hurt Locker" and it has been in limited release for many weeks now and won't release wide until 7/24/09 and then don't know if it will be near me. i mean they do this mostly with smaller, independent or lower budget movies. maybe it is because of the low budget...
so what is the point to limiting releases that win awards, are critically acclaimed and have people clamoring to see (or is that a reason)?
Last edited by OldBoy; 07-14-09 at 10:30 PM.
#3
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Re: Why "limited release" on some acclaimed movies?
The studios figure, "Well the rednecks, trailer trash, and hillbillies won't want to see this, so there's no point in releasing it outside New York and LA."
#4
Re: Why "limited release" on some acclaimed movies?
Costs something like 15 million for prints and ads for standard wide release. If your film has limited appeal, you play it in select theaters and expand if the per screen average bodes well. This also allows word of mouth to build.
Last edited by Finisher; 07-15-09 at 02:41 AM.
#5
Re: Why "limited release" on some acclaimed movies?
I am wondering why they wait so long and limit certain releases to only certain locales and then in the future release it to wider audiences?
i ask because i really want to see "The Hurt Locker" and it has been in limited release for many weeks now and won't release wide until 7/24/09 and then don't know if it will be near me. i mean they do this mostly with smaller, independent or lower budget movies. maybe it is because of the low budget...
so what is the point to limiting releases that win awards, are critically acclaimed and have people clamoring to see (or is that a reason)?
i ask because i really want to see "The Hurt Locker" and it has been in limited release for many weeks now and won't release wide until 7/24/09 and then don't know if it will be near me. i mean they do this mostly with smaller, independent or lower budget movies. maybe it is because of the low budget...
so what is the point to limiting releases that win awards, are critically acclaimed and have people clamoring to see (or is that a reason)?
#6
DVD Talk Gold Edition
Re: Why "limited release" on some acclaimed movies?
No Hurt Locker, Moon, Cheri, Whatever Works or Soraya M.
Instead a billion screens for Harry Pot-head.
#8
Moderator
Re: Why "limited release" on some acclaimed movies?
I am wondering why they wait so long and limit certain releases to only certain locales and then in the future release it to wider audiences?
i ask because i really want to see "The Hurt Locker" and it has been in limited release for many weeks now and won't release wide until 7/24/09 and then don't know if it will be near me. i mean they do this mostly with smaller, independent or lower budget movies. maybe it is because of the low budget...
so what is the point to limiting releases that win awards, are critically acclaimed and have people clamoring to see (or is that a reason)?
i ask because i really want to see "The Hurt Locker" and it has been in limited release for many weeks now and won't release wide until 7/24/09 and then don't know if it will be near me. i mean they do this mostly with smaller, independent or lower budget movies. maybe it is because of the low budget...
so what is the point to limiting releases that win awards, are critically acclaimed and have people clamoring to see (or is that a reason)?
I don't get it either, I guess distribution costs just as much or can't recoup the process with just releasing it to a bunch of theatres that would be more than happy to book limited appeal films - for an industry that thrives on ticket sales, it's very hypocritical and nonsensical at times.
#9
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Re: Why "limited release" on some acclaimed movies?
in terms of prints being struck and distributed much of that cost would be defrayed in more of those studios and theatres just went with digital projection - but again, that's pricey too. It's a vicious cycle.
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Re: Why "limited release" on some acclaimed movies?
i guess the studios do what they can, just ashame that some movies that beg to be seen on the big screen, many have to wait for the little screen. i love war movies, especially smaller, more intimate ones like "Tigerland" that this one seems to be and this would have been great biggie size.
here's hoping for next week
here's hoping for next week
#11
DVD Talk Gold Edition
Re: Why "limited release" on some acclaimed movies?
I live in Los Angeles and couldn't find a screening of Crossing Over... I think that was a first, a Harrison Ford film w/o a wide release.
#12
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Re: Why "limited release" on some acclaimed movies?
It's infuriating, honestly. Studio can only afford to have it playing in a handful of theaters? Fine, but cycle throughout the country instead of only allowing people living in one of the major US hubs to see it.
At this point in the game, there is absolutely no good reason why these things can't be premiered simultaneously online via streaming for theater ticket prices or offered on demand through cable/satellite. I would gladly pay $10 a pop for the service. A tiny number of films have done this so far, and I commend it, but ALL "limited" releases need to be doing it.
At this point in the game, there is absolutely no good reason why these things can't be premiered simultaneously online via streaming for theater ticket prices or offered on demand through cable/satellite. I would gladly pay $10 a pop for the service. A tiny number of films have done this so far, and I commend it, but ALL "limited" releases need to be doing it.
#13
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Re: Why "limited release" on some acclaimed movies?
At this point in the game, there is absolutely no good reason why these things can't be premiered simultaneously online via streaming for theater ticket prices or offered on demand through cable/satellite. I would gladly pay $10 a pop for the service. A tiny number of films have done this so far, and I commend it, but ALL "limited" releases need to be doing it.
Give pirates the opportunity to set up a camera just right, along with the ability to record audio from analog outputs, and they'd have something that would put camcorder bootlegs to shame.
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Re: Why "limited release" on some acclaimed movies?
I'm with Cosmic Bus on this one. If I could order a new film and watch it in HD at home, I'm in. Pricing would be an issue, I'm sure. You obviously can't charge a 'per person' charge like the theatres.
I'd pay somewhere between the average price of one to two tickets at a conventional theatre in order to watch it at home. $12 - $16 CAD for me.
Offer value to returning customers, such as asking them to sign up for the free membership and get $1 off any film if you order it in its first week. I don't think a monthly fee would work (like Netflix). The goal is to keep prices higher than movie rentals, but lower than taking a date to the theatre That way, people who are lucky enough to get a theatrical screening in their area can pay the going rate to see it, but the people who don't have that option can watch it in the comfort of their own home, assuming they have the right equipment (computer, TV, speakers, netflix box, XBox, PS3, whatever)
There's a lot of potential here...
Drexl,
Pirates will always be pirates
I'd pay somewhere between the average price of one to two tickets at a conventional theatre in order to watch it at home. $12 - $16 CAD for me.
Offer value to returning customers, such as asking them to sign up for the free membership and get $1 off any film if you order it in its first week. I don't think a monthly fee would work (like Netflix). The goal is to keep prices higher than movie rentals, but lower than taking a date to the theatre That way, people who are lucky enough to get a theatrical screening in their area can pay the going rate to see it, but the people who don't have that option can watch it in the comfort of their own home, assuming they have the right equipment (computer, TV, speakers, netflix box, XBox, PS3, whatever)
There's a lot of potential here...
Drexl,
Pirates will always be pirates
#15
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Re: Why "limited release" on some acclaimed movies?
I really doubt they'd do that, because of piracy. A camcorder video taken in a theater has to deal with people talking, shakiness, bad sound from a microphone, and of course the risk of getting caught. On the other hand, I've seen some shots taken of people's home screens that almost look like they were captured directly from the disc.
Give pirates the opportunity to set up a camera just right, along with the ability to record audio from analog outputs, and they'd have something that would put camcorder bootlegs to shame.
Give pirates the opportunity to set up a camera just right, along with the ability to record audio from analog outputs, and they'd have something that would put camcorder bootlegs to shame.
Damn region coding http://www.dvdland.it/nicom1/p_55922...r_blu_ray.html
I am curious to see how it worked for those movies that were available On Demand and in theaters on the same day (I believe My Winnipeg was released as such last year, tho I can't imagine that being a hugely in demand movie... awesome as it looks.)
Last edited by RichC2; 07-16-09 at 10:19 AM.
#17
DVD Talk Limited Edition
Re: Why "limited release" on some acclaimed movies?
The studios figure, "Well the rednecks, trailer trash, and hillbillies won't want to see this, so there's no point in releasing it outside New York and LA.
So are you a redneck, trailer trash or a hillbilly?
So are you a redneck, trailer trash or a hillbilly?
#18
DVD Talk Hero
Re: Why "limited release" on some acclaimed movies?
I've said it before, and I'll say it again. The home video market is now the primary release market. Theatrical runs are little more than warm-ups these days. There aren't many "limited release" DVDs.
And now I wait for Blu Man to come in and yell at me.
And now I wait for Blu Man to come in and yell at me.
#19
Banned by request
Re: Why "limited release" on some acclaimed movies?
As someone else said, print and advertising costs make it difficult to release smaller, less well known films in a wide release pattern. If the studios allow word of mouth to build with a limited release, then they'll have a better chance of recouping costs if they take it wider. Also, releasing limited builds buzz, which gives a film cache, which is important come Oscar time.
And, as Numanoid pointed out, the studios make more money on a single home video sale than they do on a single ticket sale. So give a film a limited release, let word of mouth spread, then give it a home video release and people will buy it up. Makes sense to me.
And, as Numanoid pointed out, the studios make more money on a single home video sale than they do on a single ticket sale. So give a film a limited release, let word of mouth spread, then give it a home video release and people will buy it up. Makes sense to me.
#21
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Re: Why "limited release" on some acclaimed movies?
I didn't see the last line of your post at first and was prepared to make a comment.
#22
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Re: Why "limited release" on some acclaimed movies?
i am actually surprised somewhat that Baltimore of all places does play most of the indies listed above at the 2 major arthouse theaters