Hokeyboy

The original article can be found by clicking here. I found this particular piece of spin especially illuminating (and comical):

Whether or not that sentiment is true -- and I think it mostly is -- the way it was delivered by David Davis (!) is absolutely sublime.

sb5

I can see the front of the DVD case now:

"[The Incredible Hulk] Overdelivered Relative to its Underpromise!" - David Davis

I'm going have to remember that line the next time a movie does slightly better than its low expectations. It's amazing.

Mr. Cinema

Through yesterday, The Incredible Hulk had earned $126 million in the US. It'll beat the '03 film, but unfortunately, not by much. I think if Ang Lee's version didin't exist, this film would have done much better business. I still believe it'll sell very well on dvd and blu-ray and make enough money for Marvel to proceed with a sequel.

Solid Snake

So...Leterrier and Roth are contracted still for the sequel but...supposedly Norton isn't. I'm sure that will change eventually but...still kinda odd. Can't wait for the DVD/Blu-ray to see the Norton Cut.

Seantn

It's not the Norton cut, it's the directors cut, but it's the cut that Norton preferred.

The Antipodean

I thought it was enjoyable summer movie fun, and probably should've made closer to $200mill, but it came out in a season too overloaded with other comic-movies (this summer seems like an all-time high if you count Hancock and the barely faithful Wanted). A fall or spring release would've been better methinks. It really ain't that bad a movie.

GoldenJCJ

So what's the current theatrical cut? The Producer's Cut?

Solid Snake

Yeah, it is. But that's what everybody is calling it. But I don't hear Leterrier saying or evoking a bad vibe from what happened. It really seems like he just wanted to make a good movie, and that while he preferred the original cut he was able to comply, while at the same time not being a named in the rumors for the troubles involved in the cut. Norton is the one that constantly gets named in that "argument". Therefore....it being called the Norton Cut.

Patman

The theatrical cut = the Marvel Studios cut.

chris_sc77

Considering ticket prices have gone up considerably since 03 even if Hulk 08 does make more than 03 it wont match the amount of tickets sold.
I would like to see a sequel I think but I really dont think it'll happen.

B5Erik

I think it will get a sequel since it has done a little better than some people expected, and has done a lot to turn around the public perception of the franchise - much like The Dark Knight is going to do significantly more business than Batman Begins I would expect that Incredible Hulk 2 would hit at least $175 million in the U.S.

thelwig14

The general public doesn't have and can't get an attachment to a completely 20 foot CGI comic book character in the main role.

They should go the TV route concept of the Hulk character if they ever choose to make another Hulk movie instead of going through the Oliver Stone blame game when the comic book concept has failed not once, but twice.

Ronnie Dobbs

it wou'lve been better if the whole movie was CGI like Shrek.

fumanstan

Eh, I don't think ticket prices have gone up "considerably" in 5 years. Maybe versus 10 years ago, but as far as I can remember it's been in the $10-12 range for the last few years around me.

Dan Average

Why are you so sure it'll change? Having a semi-public fight with the studio over the final cut and then refusing to do publicity isn't the sort of thing that suggests he'll be back for the sequel.

RoboDad

Except that the way it will be wordsmithed it will look like this on the cover:

"The new Hulk film...delivered!" - David Davis

Now, FWIW, I really liked the new movie, and for me, it did deliver, but that's a whole other discussion. I just get a kick out of how these things get spun to say whatever the marketing types want people to think was said.

DthRdrX

I don't think I have any interest in a non-CGI hulk.

... though I can't believe I said that. I'm usually anti-CGI.

I thought The Incredible Hulk did fairly good consider what came before it. I know people who like the Hulk comics but were scared off by the last film. Let's see what the dvd/blu-ray sales look like.

Mr. Cinema

I wonder why King Kong made almost $600 million worldwide.

The Hulk is between 8-10' tall. Getting a steroid using body builder and covering him with green paint would be laughable in today's world. It's okay for a low budget 70s tv show, but not a big screen film.

thelwig14

Horrible comparison. King Kong is and always has been the same character.

Laughable? I don't think so with todays effects and makeup. Orcs, aliens, predators, etc... have all been effective on screen. The general public doesn't associate the Hulk with a CGI comic book creature. The general public's association with the Hulk character, for better or for worse, is with the tv show whether they watched it or not.

Mr. Cinema

These "opinions stated as fact" statements are based on....?

King Kong has been portrayed via claymation, man in suit, and CGI. Audiences reacted very well to the CGI version.

mmconhea

I'll tell you why I didn't contribute to the gross of this movie. Like many others I'm not a comic book fan, but I do enjoy a good movie, and because of the reviews, I'm tempted to check this out. I did check out The Hulk based on a review. It was probably one of the worst movies I have seen in a theater. I've come to realize, and so have many others, for comic book movies the reviews tend to be overblown by geeks that love the franchise. You have to knock off a few points, and after you do so, it ends up being about even with other movies. Sometimes people are just clouded with love for the franchise (ehem.. Harry Potter movies) and the reviews can't be trusted at all.
I think this movie was hurt by the first one.
I think this movie will do well on DVD, which is when I'll probably rent it.
That certainly doesn't help the gross, but that doesn't mean there won't be another one.

Supermallet

Harry Potter isn't a comic book. While some people may go overboard with praise because they love the source material, I think there's enough smart critics out there who can judge a movie without the general public having to "knock off a few points."

JMcCraw

Hellboy's makeup looks fantastic in my opinion. I don't think that would have been a bad route to go with the Hulk.

thelwig14

That one of the biggest comic character franchises in the history of the world has failed miserably TWICE. Blade, Iron Man, and other MUCH lesser known comic book movies have done considerably better than a Marvel staplepoint.

King Kong is still a poor example. Jaws, Jurassic Park, King Kong, etc... are similar characters...the Hulk doesn't belong in that group. It is central character that requires much more human emotion and interaction.

thelwig14

Exactly. I am not a huge Hellboy fan, but those movies are watchable because Perlman and the makeup, not some total CGI central character that takes you out of the movie.