BLOCKBUSTER Gives Early Holiday Gift of BLOCKBUSTER Total Access(TM) to Netflix Subscribers
Tuesday December 5, 9:00 am ET
From Dec. 5 Through Dec. 21 Netflix Renters Can Sample the Benefits of BLOCKBUSTER Total Access(TM) By Exchanging Their Online Rental Envelope Flaps for Free In-Store Movie Rentals From BLOCKBUSTER


DALLAS, Dec. 5 /PRNewswire-FirstCall/ -- Just in time for the holidays, Blockbuster Inc. (NYSE: BBI - News, BBI.B - News) is giving Netflix subscribers the opportunity to experience the best of BLOCKBUSTER Total Access(TM), the new program that gives online movie renters the option of returning their DVDs in the mail or exchanging them at a participating BLOCKBUSTER® store for free in-store movie rentals. From Dec. 5 through Dec. 21 current Netflix members can exchange the tear-off address flaps of their Netflix rental envelopes and receive on-the-spot free movie rentals from Blockbuster for every flap they bring in to any of the more than 5,000 participating BLOCKBUSTER stores.

"This holiday season, BLOCKBUSTER Total Access is giving Netflix customers the gift of immediate movie gratification," said John Antioco, Blockbuster Chairman and CEO. "We want these movie fans to experience getting the movies they want without the wait so they never have to be without a movie, just like BLOCKBUSTER Total Access subscribers."

Netflix subscribers who wish to participate in the program can tear off the address flaps they normally discard when mailing back their DVDs and turn them in at any participating Blockbuster store to receive a free in-store movie rental. They can continue to bring in their envelope flaps and exchange them for free in-store rentals for the duration of the promotion. Netflix customers do not need to subscribe to Blockbuster's online program to participate. To utilize the free store rentals, Netflix customers do need to have a Blockbuster store membership, which they can sign up for on the spot. Store membership is free.

"Many movie rental decisions are made within a few hours of the actual viewing experience, and BLOCKBUSTER Total Access is the only online rental service that can respond to spontaneous rental needs through a retail network as broad as the 5,000 participating BLOCKBUSTER stores nationwide," said Antioco. "We think avid movie fans, including those currently using another online service, will appreciate the flexibility our online rental program provides."

The name on the Netflix tear-off flaps must match the name on the holder's Blockbuster membership account. In-store movie rentals are subject to store rental terms, including due dates, and must be returned to the store from which they were rented.

Netflix subscribers, as well as movie lovers who do not currently subscribe to an online rental service, can experience the full benefits of BLOCKBUSTER Total Access by signing up for a free two-week trial, available for a limited time at http://www.blockbuster.com or in participating BLOCKBUSTER stores. Existing subscribers to Blockbuster's online rental service were automatically upgraded to BLOCKBUSTER Total Access at no extra charge when the program was launched Nov. 1, 2006.

BLOCKBUSTER Total Access is a movie rental program that gives online customers the option of returning their DVDs through the mail or exchanging them at more than 5,000 participating BLOCKBUSTER stores for free in-store movie rentals. When subscribers return their online rentals to a participating store, the store check-in process automatically initiates the process of shipping of the next available movie(s) in the subscriber's rental queue, whether they take advantage of the in-store exchange or not. The program, available only from Blockbuster, gives Total Access subscribers immediate access to a free rental in-store while also speeding up the arrival of the next online rental in their queue.

With more than 60,000 titles to choose from online, Blockbuster delivers DVDs right to subscribers' mailboxes in pre-paid postage return envelopes. There are no due dates or late fees with movies rented from Blockbuster's online rental service, and subscription plans start as low as $5.99 a month, with the $17.99 three-out unlimited movie plan being the most popular.

Netflix subscribers who wish to participate in the program can tear off the address flaps they normally discard when mailing back their DVDs and turn them in at any participating Blockbuster store to receive a free in-store movie rental. They can continue to bring in their envelope flaps and exchange them for free in-store rentals for the duration of the promotion. Netflix customers do not need to subscribe to Blockbuster's online program to participate. To utilize the free store rentals, Netflix customers do need to have a Blockbuster store membership, which they can sign up for on the spot. Store membership is free.