Myster X
02-07-06, 04:53 PM
http://mcdepk.com/spicypremiumchickensandwich/downloads/lead_release.pdf
McDONALD’S® CONTINUES TO DOMINATE CHICKEN CATEGORY
WITH NEW “SPICY” ADDITION TO THE MENU
Company Sells More Chicken Sandwiches Than Top Three Competitors
Combined
OAK BROOK, IL (January 31, 2006)—McDonald’s today added a new Spicy Premium Chicken Sandwich to its highly successful line of Premium Chicken Sandwiches. The new Spicy Premium Chicken Sandwich, available in more than 13,700 U.S. McDonald’ restaurants, combines smoked Jalapeno, Cayenne pepper and other spices to deliver a distinctly bold new taste. The crispy chicken breast is served on a warm honey wheat roll with crisp lettuce, tomato and mayonnaise. “Customers continue to tell us that they want great-tasting menu choices with new flavor and more variety,” said Ralph Alvarez, President, McDonald’s North America. “As a result, quality chicken products represent an important part of our menu. To satisfy customers’ taste preferences we are adding a new Spicy Premium Chicken Sandwich to our line of successful Premium Chicken Sandwiches.”
To add a bit of “kick” to the nationwide launch, customers can sample the new sandwich at participating restaurants, February 9-12 during lunchtime from 11 a.m. – 2 p.m. (local time). The launch will also include a “Spicy Hot Spot” tour. The tour will kick off in New York City on January 31, and travel to 14 select cities to help promote this latest addition
to McDonald’s menu. Other hot spots on the tour include: Philadelphia; Detroit; Washington; Charlotte, NC; Atlanta; Daytona, FL; Miami; Houston; Dallas; Phoenix; San Diego and Los Angeles. The tour will conclude in San Francisco, February 27.
McDONALD’S® CONTINUES TO DOMINATE CHICKEN CATEGORY
WITH NEW “SPICY” ADDITION TO THE MENU
Company Sells More Chicken Sandwiches Than Top Three Competitors
Combined
OAK BROOK, IL (January 31, 2006)—McDonald’s today added a new Spicy Premium Chicken Sandwich to its highly successful line of Premium Chicken Sandwiches. The new Spicy Premium Chicken Sandwich, available in more than 13,700 U.S. McDonald’ restaurants, combines smoked Jalapeno, Cayenne pepper and other spices to deliver a distinctly bold new taste. The crispy chicken breast is served on a warm honey wheat roll with crisp lettuce, tomato and mayonnaise. “Customers continue to tell us that they want great-tasting menu choices with new flavor and more variety,” said Ralph Alvarez, President, McDonald’s North America. “As a result, quality chicken products represent an important part of our menu. To satisfy customers’ taste preferences we are adding a new Spicy Premium Chicken Sandwich to our line of successful Premium Chicken Sandwiches.”
To add a bit of “kick” to the nationwide launch, customers can sample the new sandwich at participating restaurants, February 9-12 during lunchtime from 11 a.m. – 2 p.m. (local time). The launch will also include a “Spicy Hot Spot” tour. The tour will kick off in New York City on January 31, and travel to 14 select cities to help promote this latest addition
to McDonald’s menu. Other hot spots on the tour include: Philadelphia; Detroit; Washington; Charlotte, NC; Atlanta; Daytona, FL; Miami; Houston; Dallas; Phoenix; San Diego and Los Angeles. The tour will conclude in San Francisco, February 27.


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