IMDB reports on Shrek 2 returns (?)
#1
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IMDB reports on Shrek 2 returns (?)
In an article about Dreamworks, IMDB mentioned that millions of people were returning their Shrek 2 DVDs. They said this was unexpected and costing the company big $. Anyone know what's up with this? Why the disks are being returned en masse?
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Mass merchants getting too much product as the studios simply make too many copies...exceeding preorders. Who cares? Saturate the market with TOO MUCH PRODUCT. Now, they're being returned.
Time to reprice and sell some more...
Christian
Time to reprice and sell some more...
Christian
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