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IMDB reports on Shrek 2 returns (?)

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IMDB reports on Shrek 2 returns (?)

Old 07-12-05, 11:08 PM
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IMDB reports on Shrek 2 returns (?)

In an article about Dreamworks, IMDB mentioned that millions of people were returning their Shrek 2 DVDs. They said this was unexpected and costing the company big $. Anyone know what's up with this? Why the disks are being returned en masse?
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Old 07-12-05, 11:10 PM
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Mass merchants getting too much product as the studios simply make too many copies...exceeding preorders. Who cares? Saturate the market with TOO MUCH PRODUCT. Now, they're being returned.

Time to reprice and sell some more...

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Old 07-12-05, 11:15 PM
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Ahhhhhhhhhhh....that explains that. I thought they meant individual customers....
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Old 07-12-05, 11:17 PM
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http://dvdtalk.com/forum/showthread....ighlight=watch
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Old 07-13-05, 05:17 AM
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Please follow-up in the other thread. thx
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