Best Buy to Distribute Free SIN CITY preview DVD with Coupon Book Starting March 27
03-21-05, 10:13 PM
#1
DVD Talk Gold Edition
Thread Starter
Best Buy to Distribute Free SIN CITY preview DVD with Coupon Book Starting March 27
From DVD Exclusive: http://www.dvdexclusive.com/article.asp?articleID=1992
Starting March 27, electronics chain Best Buy will give out free DVDs promoting April 1 theatrical release Sin City, from Dimension.
Consumers will be able to get the teaser DVDs--which contain a trailer, behind-the-scenes interviews and scenes from the film--with the purchase of any CD, DVD or videogame. Also included are promos for Dimension movies currently on DVD and $50 worth of Best Buy coupons toward purchases of those titles. The giveaway will be featured prominently in the March 27 circular.
The chain first tried this type of theatrical cross-promotion with last March's Hellboy, giving out more than 300,000 teaser DVDs in the few weeks before the movie's premiere. On Sin City, the giveaway window is only a week long, so Best Buy will give out about 150,000 discs this time, according to Rob Cummins, business team leader for movies.
"We identified properties like Hellboy and now Sin City quite a ways out, and our goal is to give our customers something that … will put them in the know amongst their peer group about what's cool and exciting," Cummins said. This sort of theatrical marketing rewards customers for coming into the store regularly and builds loyalty, he added.
There's an upside for the studios involved as well.
"The theatrical division sees it as a grassroots opportunity to promote their movie beyond just what they'll do on TV, and home video sees it as a chance to probably sell some catalog," Cummins said.
Starting March 27, electronics chain Best Buy will give out free DVDs promoting April 1 theatrical release Sin City, from Dimension.
Consumers will be able to get the teaser DVDs--which contain a trailer, behind-the-scenes interviews and scenes from the film--with the purchase of any CD, DVD or videogame. Also included are promos for Dimension movies currently on DVD and $50 worth of Best Buy coupons toward purchases of those titles. The giveaway will be featured prominently in the March 27 circular.
The chain first tried this type of theatrical cross-promotion with last March's Hellboy, giving out more than 300,000 teaser DVDs in the few weeks before the movie's premiere. On Sin City, the giveaway window is only a week long, so Best Buy will give out about 150,000 discs this time, according to Rob Cummins, business team leader for movies.
"We identified properties like Hellboy and now Sin City quite a ways out, and our goal is to give our customers something that … will put them in the know amongst their peer group about what's cool and exciting," Cummins said. This sort of theatrical marketing rewards customers for coming into the store regularly and builds loyalty, he added.
There's an upside for the studios involved as well.
"The theatrical division sees it as a grassroots opportunity to promote their movie beyond just what they'll do on TV, and home video sees it as a chance to probably sell some catalog," Cummins said.
03-22-05, 12:07 AM
#9
DVD Talk Legend
awesome...i had seen a website that had a ten minute preview up, and i wanted to see it, hope that is on their. I assume both the teaser and the theatrical trailer will be on it as well....great news.
03-22-05, 12:50 AM
#11
DVD Talk Hall of Fame
Thanks for the heads up.
I am there at opening (you just never know). Thank God it starts on a Sunday and not a Tuesday when I am in school all damn day.
Hopefully Best Buy has some sort of 2 for 15 or 7.50 or some dvd sale of that nature next week.
I am there at opening (you just never know). Thank God it starts on a Sunday and not a Tuesday when I am in school all damn day.
Hopefully Best Buy has some sort of 2 for 15 or 7.50 or some dvd sale of that nature next week.
03-22-05, 10:26 AM
#16
Senior Member
Sweet! I will have to make sure I am there on Sunday so I can get one. I haven't had too much luck in the past going in the middle of the week and getting these freebies.
Slightly Off topic: Jessica Alba is on Letterman tonight.
Slightly Off topic: Jessica Alba is on Letterman tonight.
03-22-05, 10:46 AM
#17
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I wouldn't rush out to BB on Easter Sunday
I would give them a call Saturday night. Some may be open, but I think for the most part they will be closed. YMMV.
I know it sucks, because it means having to go on lunch breaks on Monday.
I know it sucks, because it means having to go on lunch breaks on Monday.
03-22-05, 10:48 AM
#18
DVD Talk Gold Edition
Thread Starter
Just realized that March 27 is Easter Sunday. Your local Best Buy may be closed, so actual distribution may start on March 28 (even if the article says March 27).
03-22-05, 02:25 PM
#19
DVD Talk Hall of Fame
Originally Posted by Doc Moonlight
Just realized that March 27 is Easter Sunday. Your local Best Buy may be closed, so actual distribution may start on March 28 (even if the article says March 27).
Didn't even realize the 27th was Easter. Whoops. If closed (I don't know why it would be closed), I'm there Monday at opening. 
Having school just on Tuesdays and Thursdays is nice, I tell you.
03-22-05, 03:02 PM
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Dammit...I'm gonna be outta town all next week, and I have no idea if I'll be anywhere near a best buy. This is awesome news b/c that's a great trailer for the movie that's out, and you never know if it's gonna be on the DVD as well. THanks for this heads up.
03-22-05, 04:03 PM
#24
DVD Talk Hall of Fame
Originally Posted by Geofferson
Can anyone confirm whether or not BB will be open Easter Sunday?
Bummer. Looks like I have to get up early on Monday.