new york minute will do worse in box office then battlefield earth (on 3000 screens)
05-12-04, 11:49 PM
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new york minute will do worse in box office then battlefield earth (on 3000 screens)
In a 'New York Minute,' Olsen Big Screen Hopes Fade?
by Brandon Gray
May 10, 2004
HOLLYWOOD (Box Office Mojo) New York Minute's title turned out to be a self-fulfilling prophecy of how long the picture will last in multiplexes.
After much ado about their media empire and admirable personal fortune, made-for-home-video stars The Olsen Twins failed to register theatrically, bowing to $6.0 million at 3,006 theaters the lowest opening ever for a movie playing at over 3,000 theaters. Its audience was 83% girls under age 11, according to distributor Warner Bros.' research.
The debut was far less than last year's girl-targeted summer opener The Lizzie McGuire Movie ($17.3 million) or even Warner Bros.' What a Girl Wants ($11.4 million), which was also directed by New York Minute's Dennie Gordon.
New York Minute will sell fewer tickets than the Olsen's big screen debut, 1995's It Takes Two (also released by Warner Bros.) That picture bowed to $5.6 million (or $7.9 million adjusted) at 1,581 theaters compared to Minute's 3,006. It went on to gross $19.5 million (or $27.5 million adjusted). Minute headed for $18 million at the very most by the end of its run, which will also make it the lowest grossing movie ever to play at over 3,000 theaters (stripping Battlefield Earth of that claim to infamy with its $21.5 million tally).
Throw another casualty onto the pile of fizzling girl movies this year. 'New York Minute' repeated the same mistakes (that Mean Girls avoided), chief among them no foundation in reality. Here it was not only unrelatable fantasy, but a trailer that didn't even convey the movie's premise coherently (with the non sequitur inclusion of Eugene Levy as an overzealous truancy officer that takes too much explanation time and still doesn't quite make sense). It doesn't help the Olsen cause that only their devoted young fans can tell which one is Ashley and which one Mary-Kate -- the star personae have to be distinct and engaging before people can begin to overlook what the movie is about.
To be fair to the Olsens, the "twins" thing is both a blessing and a curse now and as they grow older. It's been lucrative on video, in merchandising, etc. where its young girl appeal is adequate but a mass audience isn't necessary. Versatility is inherently limited as it's always going to be about "the twins," putting the Olsens at a distinct disadvantage in movies compared to singular starlets like Lindsay Lohan and Hilary Duff. Of course, the Olsens could try going back to their Full House roots and both play one part. Or maybe one retires so that the other may go on
by Brandon Gray
May 10, 2004
HOLLYWOOD (Box Office Mojo) New York Minute's title turned out to be a self-fulfilling prophecy of how long the picture will last in multiplexes.
After much ado about their media empire and admirable personal fortune, made-for-home-video stars The Olsen Twins failed to register theatrically, bowing to $6.0 million at 3,006 theaters the lowest opening ever for a movie playing at over 3,000 theaters. Its audience was 83% girls under age 11, according to distributor Warner Bros.' research.
The debut was far less than last year's girl-targeted summer opener The Lizzie McGuire Movie ($17.3 million) or even Warner Bros.' What a Girl Wants ($11.4 million), which was also directed by New York Minute's Dennie Gordon.
New York Minute will sell fewer tickets than the Olsen's big screen debut, 1995's It Takes Two (also released by Warner Bros.) That picture bowed to $5.6 million (or $7.9 million adjusted) at 1,581 theaters compared to Minute's 3,006. It went on to gross $19.5 million (or $27.5 million adjusted). Minute headed for $18 million at the very most by the end of its run, which will also make it the lowest grossing movie ever to play at over 3,000 theaters (stripping Battlefield Earth of that claim to infamy with its $21.5 million tally).
Throw another casualty onto the pile of fizzling girl movies this year. 'New York Minute' repeated the same mistakes (that Mean Girls avoided), chief among them no foundation in reality. Here it was not only unrelatable fantasy, but a trailer that didn't even convey the movie's premise coherently (with the non sequitur inclusion of Eugene Levy as an overzealous truancy officer that takes too much explanation time and still doesn't quite make sense). It doesn't help the Olsen cause that only their devoted young fans can tell which one is Ashley and which one Mary-Kate -- the star personae have to be distinct and engaging before people can begin to overlook what the movie is about.
To be fair to the Olsens, the "twins" thing is both a blessing and a curse now and as they grow older. It's been lucrative on video, in merchandising, etc. where its young girl appeal is adequate but a mass audience isn't necessary. Versatility is inherently limited as it's always going to be about "the twins," putting the Olsens at a distinct disadvantage in movies compared to singular starlets like Lindsay Lohan and Hilary Duff. Of course, the Olsens could try going back to their Full House roots and both play one part. Or maybe one retires so that the other may go on
05-13-04, 02:56 AM
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So is porn their last best hope?
05-13-04, 03:30 AM
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I should have known it would bomb. All the guys who lust after them are waiting for video, and wouldn't be caught dead attending the movie in a theater.
05-13-04, 06:35 AM
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Originally posted by Seeker
So is porn their last best hope?
So is porn their last best hope?
http://www.dvdtalk.com/forum/showthr...ht=olsen+twins
05-13-04, 08:10 AM
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meh. At this point both of them have enough money that even if their careers were to end tomorrow, they've got more than enough money for the rest of their lives.
05-13-04, 11:17 AM
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Originally posted by WildcatLH
meh. At this point both of them have enough money that even if their careers were to end tomorrow, they've got more than enough money for the rest of their lives.
meh. At this point both of them have enough money that even if their careers were to end tomorrow, they've got more than enough money for the rest of their lives.
Which is so wrong for 2 very ugly, untalented, irritating little girls.
05-13-04, 11:20 AM
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the movie wasn't even that bad!! No seriously... it wasn't... I'm sure the Olsens don't care...they're worth so much money it's just sickening.
MATT
MATT
05-13-04, 11:58 AM
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I don't see how it is considered worse than Battlefield Earth. I haven't seen New York Minute but it doesn't seem to have cost that much to make. Battlefield sure looked like a huge amount of money to make. So right there, any loss for NYM will be much less than BE. Besides, I'm betting NYM will do most of its business on home video. So in the end, NYM will be a nice profitable project for the Olsons.
05-13-04, 12:50 PM
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Re: new york minute will do worse in box office then battlefield earth (on 3000 screens)
Originally posted by Rypro 525
'New York Minute' repeated the same mistakes (that Mean Girls avoided), chief among them no foundation in reality.
'New York Minute' repeated the same mistakes (that Mean Girls avoided), chief among them no foundation in reality.
05-13-04, 05:22 PM
#14
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Three thousand theaters ... does anyone know how much a 35mm print of a 91 minute (thanks IMDB) movie would cost?
*Googling*
Well, nothing concrete, but $300 for 10 minutes, 2,000 British pounds, and $7,000 all came up ...
So let's say $3,000 just for arguments sake ... at that rate, the movie didn't make back its print costs in its initial weekend. Incredible.
*Googling*
Well, nothing concrete, but $300 for 10 minutes, 2,000 British pounds, and $7,000 all came up ...
So let's say $3,000 just for arguments sake ... at that rate, the movie didn't make back its print costs in its initial weekend. Incredible.
05-16-04, 06:06 PM
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New York Minute was a 40 million dollar investment, with I imagine about another 30-40 million in P&A. So yeah, as a theatrical release it was quite a failure. I'm sure it'll do pretty decently on dvd and video, so all not is lost for these girls. But I don't think their future career is too bright. They should be happy with their millions, cause quite frankly I don't see much use for adult aged twins. For young girls, sure, but for adults...who cares.
05-16-04, 06:12 PM
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Originally posted by jaeufraser
They should be happy with their millions, cause quite frankly I don't see much use for adult aged twins. For young girls, sure, but for adults...who cares.
They should be happy with their millions, cause quite frankly I don't see much use for adult aged twins. For young girls, sure, but for adults...who cares.
Po Rn
05-16-04, 09:52 PM
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They seem to understand what they want to do with their (soon to be) adult careers, but don't really 'get' how to achieve that goal. First, they want to transition to more grown up roles, yet pick a movie that is just a bigger budget version of the same crap they've been churning out for years. A story with little appeal to any over twelve. I'm not saying they have to pick a script like "Thirteen" (although it wouldn't hurt, not that they could handle the acting chore), but at least they could move to the PG-13 level.
Secondly, they want to shed the "Olsen Twins" thing, yet insist on never leaving each other's side. If they truly want to establish themselves as individuals, they need to start working apart. Granted, people would likely just say "Which Olsen Twin is she again???" but at least it would be trying.
Secondly, they want to shed the "Olsen Twins" thing, yet insist on never leaving each other's side. If they truly want to establish themselves as individuals, they need to start working apart. Granted, people would likely just say "Which Olsen Twin is she again???" but at least it would be trying.
