Interesting product placement article in Boston Globe
03-22-04, 09:56 AM
#1
DVD Talk Legend
Thread Starter
Interesting product placement article in Boston Globe
For those who are interested:
http://www.boston.com/dailyglobe2/08...ce_meet+.shtml
The part that caught my eye:
Advertisers are even rewiring reruns of popular syndicated shows, such as digitally replacing a generic package of cookies with Oreos on the sitcom "Friends."
I had never heard about this. Does anyone have more details? Links/before+after pics, etc?
http://www.boston.com/dailyglobe2/08...ce_meet+.shtml
The part that caught my eye:
Advertisers are even rewiring reruns of popular syndicated shows, such as digitally replacing a generic package of cookies with Oreos on the sitcom "Friends."
I had never heard about this. Does anyone have more details? Links/before+after pics, etc?
03-22-04, 10:06 AM
#2
Moderator
I've heard of this. They can even do things like have localized product placement, and different products between theatrical and video releases. The zombie in theaters drinks Coke, but the zombie on DVD drinks Pepsi.
03-22-04, 02:19 PM
#3
DVD Talk Hero
That's an interesting article. I'm sure we will see more of this, and I'm sure people will get all annoyed.
However, I've said it before and I'll say it again: Television must be paid for in some way. If we all fastforward through the commercials, this is the only way to get money from advertisers.
Also, I'd much rather see a character drink from a red and white can of Coke than a red and white can of "cola."
However, I've said it before and I'll say it again: Television must be paid for in some way. If we all fastforward through the commercials, this is the only way to get money from advertisers.
Also, I'd much rather see a character drink from a red and white can of Coke than a red and white can of "cola."
03-22-04, 02:25 PM
#4
Moderator
Originally posted by Draven
Also, I'd much rather see a character drink from a red and white can of Coke than a red and white can of "cola."
Also, I'd much rather see a character drink from a red and white can of Coke than a red and white can of "cola."
03-22-04, 02:56 PM
#5
DVD Talk Hero
Originally posted by Groucho
I argued the opposite, that had they done some generic delivery service ("International Parcels" or somesuch) that would have taken ME out of the movie because it rang false.
I argued the opposite, that had they done some generic delivery service ("International Parcels" or somesuch) that would have taken ME out of the movie because it rang false.
However, there is something to be said for subtlety. Some things don't need to be spelled out for me. Cars, for example. A shot of a car's logo just yanks me out of the scene. It screams of product placement.
Or a character drinking a Coke but holding it perfectly so the logo can be read. That stuff does bug me. It shows a lack of confidence in the consumer - that unless it is spelled out for them they won't realize the character is drinking a Coke.
03-22-04, 03:41 PM
#7
DVD Talk Legend
Yeah but which version will be on the DVD?
03-22-04, 10:57 PM
#10
DVD Talk Hero
Originally posted by JuryDuty
It'll be no time until shows like Alias have the stars shouting things like, "Quick! Into the Ford F-150!"
Oh, wait...
It'll be no time until shows like Alias have the stars shouting things like, "Quick! Into the Ford F-150!"
Oh, wait...
