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IDC video game marketing report at THG

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IDC video game marketing report at THG

Old 08-31-01, 01:42 PM
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IDC video game marketing report at THG

Here's the link
About a third of respondents indicated that they had plans to purchase a console within the next six months. The overwhelming majority of this group, 63%, planned to purchase a PS2. Significantly smaller numbers, 4.5% and 6.3%, had Xbox and GameCUBE purchase plans, respectively. We don't think that these relatively low numbers should be taken as a negative sign for potential success and/or failure of either of the two platforms as the survey was taken before Microsoft and Nintendo unveiled their games at E3 2001, and really, before any type of real product marketing had begun.
It'd be interesting to see newer numbers for comparison. I've gotta go somewhere, so I'll post my opinions in a bit.

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