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^ For you.
For me, "quad core computer" (without quotes) gives me sponseored ads for intel, NexTag, and calibex. And on the right side of the screen, I have live.com itself, LowPriceShopper, gear-for-guys, LifeWithoutWalls, and exava.
"quad core computer" (with quotes) gives me LowPriceShopper in the main section instead of intel, and on the right side, Shopzilla and pronto replace LowPriceShopper and LifeWithoutWalls.
But, Nintendo DS is still working for me to give me the sponsored ad for eBay at the top of the main section.
I have been theorizing that the sponsored ads are adjusted either by some kind of cookie information, or by IP address (which can roughly determine your physical location).
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