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Originally Posted by pro-bassoonist
The member you refer to did not say that all the fence sitters will run out and purchase hardware/software. This is a statement you produced.
What I meant to say is in my post - the fact that Criterion will enter the market will certainly have an effect. A widespread effect(s) in fact: from psychological (raising BR awareness amongst consumers who up to this point may not have been enticed by the majors and their output) to promotional (giving confidence to other smaller distribs who may have not been certain about the format's future progression). If your perception about effect is limited only to immediate hardware/software spikes in sales then that is an altogether different issue. I believe Drexl's post clarifies precisely that.
Pro-B
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Most typical consumers know nothing about Criterion. You could walk up to random people at Best Buy in the DVD aisle and ask them to name 3 Criterion titles and I could almost guarantee they would not know what you were talking about. Now, ask them to name the villains in Spider-Man and boom, you would get a response. The typical consumer is the one that wonders why they can't get Bourne Identity or Lord of the Rings on Blu-ray. They don't care about El Norte or any of the announced titles. Now, if Criterion manages to get the rights back to Armageddon...than yeah, they might care.
Now, from a studio way...yeah, it might help push the little guys to release in Blu (or at least think about it). But that's of course if those smaller studios can even afford to produce and press the discs (unless the BDA helps them out).